ICF Québec - English Coaches Breakfast

Lieu	Virtual Platform

Titre de l’activité/Title of the activity: 

Crafting Your Authentic Coaching Brand


Animateur/Speaker:

Lisa Madaschi 

Lisa is a Professional Certified Coach (ICF) and EMCC Senior Practitioner specializing in career and leadership development. With over a decade of experience in global corporate communication and brand marketing, she partners with executives, high-potential leaders, and teams to navigate transitions, build trust, and unlock growth.

Originally from Italy and now based in the U.S., Lisa brings a multicultural perspective, coaching in English, Italian, and Portuguese. She is also Marketing & Communications Director for ICF Michigan and Marketing Director for the ICF Midwest Coaches Conference 2026.


Description:

In 2024, the International Coaching Federation (ICF) reported an impressive milestone: over 54,000 credentialed coaches across 143 countries. With more coaches than ever entering this transformative field, standing out isn’t just valuable — it’s essential. This session is designed to help you cut through the noise and create a brand that not only reflects your unique strengths but deeply resonates with clients, positioning you as the go-to expert in your niche.

Here’s a sneak peek of what we’ll cover:

Key Takeaways:

• Understand how to define your niche and attract your ideal clients.
• Learn the key elements of crafting a compelling brand story.
• Develop a consistent visual identity to strengthen brand recognition.
• Gain actionable tips for establishing and growing your online presence.

This session is ideal for coaches looking to clarify their brand and elevate their marketing efforts. Participants will leave with practical tools to enhance their coaching brand and create lasting connections with their audience.