10 novembre 2023 vendredi | 7:45 AM - 9:00 AM ICF Québec1 CCE

ICF Québec English Coaches Breakfast

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Lieu Virtual Platform via Zoom



The One Game-Changing Neurostrategy for Coaches

Speaker:  Dr. Irena O’Brien, PhD

The brain's normal state is prediction, which has enormous consequences for changing behaviour.

 During the session, we'll look at:

  • The science of how your brain makes predictions
  • How past experiences impact our present-day choices
  • How perception shapes our actions and decisions
  • The biases and constructs that shape decision-making

How to harness your brain's predictive power for better decision-making and well-being.

GUEST SPEAKER:           

Dr. Irena O'Brien is a cognitive neuroscientist who has dedicated almost 30 years to the study of psychology and neuroscience. Following a successful career as a chartered accountant, she pursued her passion and earned a PhD in Psychology from the Université du Québec à Montréal. Conducting brain imaging and electrophysiological studies during her time there, she further expanded her expertise through a postdoctoral fellowship at McGill University's Centre for Language, Mind, and Brain.

Driven by her love for neuroscience, Dr. Irena founded The Neuroscience School, an innovative program providing coaches and health professionals with accessible and evidence-based tools. Her aim is to counter the prevalent misinformation in the media by simplifying neuroscience. Particularly interested in how lifestyle choices impact brain health, mood, and cognition as we age, she firmly believes that a healthy mind necessitates a healthy body. Through her work, Dr. Irena empowers others to improve their lives and those of their clients by harnessing the practical applications of neuroscience.